Consistency of online samples is a core issue for market researchers.

The Internet has made it easier than ever to assemble a group of people for any particular purpose.  That ease sometimes implies that anyone can do it.

When the police arrive at a crime scene sometimes it is very clear who they need to apprehend - just look for the guy with the gun.

It goes by many terms, but respondent validation involves collecting, applying and tracking across time and space, potentially personally identifiable information (PII) to figure out if research pa

Data produced by the Census underpins nearly all aspects of survey and opinion research.

While MRA fights every day to exempt survey and opinion research from restrictive legislation and regulation, we generally try to steer clear of defining what research actually is, at least in a le

Did you know your car’s warranty was about to expire? Neither did I, until I got a dubious automated call offering me several options to extend it.

Driven by consumer fears of online targeted advertising, Congress, the Federal Trade Commission (FTC) and several state governments continue to consider regulating and restricting the collection an

The challenges and opportunities associated with building a marketing research firm have been a constant source of stimulation and challenge.  The bad days – losing a client, firing an employee I l

At this moment, whether on hard drives you thought you wiped before giving them away, or on paper piled up in the recycling bin, confidential research data is readily available to identity thieves.