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Alert! Magazine

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October 12, 2009

Consistency: The New Quality Concern

Consistency of online samples is a core issue for market researchers.

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October 12, 2009

Sample is Not a Commodity

The Internet has made it easier than ever to assemble a group of people for any particular purpose.  That ease sometimes implies that anyone can do it.

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Crime
October 12, 2009

Duplicate Panelists: Criminals or Innocent Bystanders?

When the police arrive at a crime scene sometimes it is very clear who they need to apprehend - just look for the guy with the gun.

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Respondent validation and digital fingerprinting for data quality
October 9, 2009

Is Respondent Validation Legal? Weeding Out Cheater-Repeaters and Professional Respondents Could Bring Legal and Regulatory Problems

It goes by many terms, but respondent validation involves collecting, applying and tracking across time and space, potentially personally identifiable information (PII) to figure out if research pa

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2020 census
September 1, 2009

The Decennial Census Under Fire

Data produced by the Census underpins nearly all aspects of survey and opinion research.

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August 4, 2009

MRA Seeks Your Feedback in Defining “Research” in the Law

While MRA fights every day to exempt survey and opinion research from restrictive legislation and regulation, we generally try to steer clear of defining what research actually is, at least in a le

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robocalls and robopolling
July 1, 2009

The Exciting and Dangerous World of IVR, TDE and Robocalling

Did you know your car’s warranty was about to expire? Neither did I, until I got a dubious automated call offering me several options to extend it.

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online behavioral tracking and data privacy
June 1, 2009

Online Behavioral Tracking: Implications of Regulation

Driven by consumer fears of online targeted advertising, Congress, the Federal Trade Commission (FTC) and several state governments continue to consider regulating and restricting the collection an

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Being the CEO of a marketing research firm
March 8, 2009

Challenges of the CEO

The challenges and opportunities associated with building a marketing research firm have been a constant source of stimulation and challenge.  The bad days – losing a client, firing an employee I l

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Data destruction
March 3, 2009

A Forgotten Privacy Concern: Dumpster Diving For Discarded Data

At this moment, whether on hard drives you thought you wiped before giving them away, or on paper piled up in the recycling bin, confidential research data is readily available to identity thieves.

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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Washington, DC 20005
(202) 800-2545
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