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Alert! Magazine

mobile marketing research
January 20, 2014

Market Research in a Mobile World

The Allure of Mobile Market Research

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January 1, 2014

Welcome New Members

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myths about mobile marketing research
November 8, 2013

Dispelling the Myths About Mobile

When measuring the digital world, mobile disruption is now pervasive.

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website usability research UX
November 3, 2013

Website Usability Research – The Marketer’s Virtual Ally

It’s apparent to any interested observer that the pursuits of marketing and marketing communications have made, and will continue to make, a dramatic move from offline to online.

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December 11, 2011

New MRA Member Spotlight: Emily Pattat

It truly was a pleasure to meet Emily Pattat, one of our amazing new MRA members, at the Corporate Researchers Conference in Chicago.

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Are your respondents independent contractors or employees?
September 4, 2010

Legislators Target Independent Contractors and Firms That Hire Them - A Threat to the MR Industry and Research Practices

contractors play an important role in survey and opinion research, whether as field ethnographers, focus group moderators, or general research consultants.

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MRA member Roger Green
August 20, 2010

New Member Spotlight: Roger Green

Meet one of MRA’s newest members, Roger Green, president/CEO, Roger Green & Associates, Inc.

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Federal Trade Commission FTC
April 9, 2010

Why Marketing Researchers Should Fear the FTC "on Steroids"

An unbridled FTC could put an end to the self-regulating nature of the research profession.

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Choice modeling for marketing research studies
March 8, 2010

Choice Modeling for New Product Sales Forecasting

Over the last decade, choice modeling has gained credibility as a viable technique for forecasting sales of new products and new services.

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Focus groups
January 8, 2010

Refocusing Focus Groups

Here are a half dozen ways to keep focus groups in focus

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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Washington, DC 20005
(202) 800-2545
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