
Alert! Magazine


Dispelling the Myths About Mobile
When measuring the digital world, mobile disruption is now pervasive.

Website Usability Research – The Marketer’s Virtual Ally
It’s apparent to any interested observer that the pursuits of marketing and marketing communications have made, and will continue to make, a dramatic move from offline to online.
New MRA Member Spotlight: Emily Pattat
It truly was a pleasure to meet Emily Pattat, one of our amazing new MRA members, at the Corporate Researchers Conference in Chicago.

Legislators Target Independent Contractors and Firms That Hire Them - A Threat to the MR Industry and Research Practices
contractors play an important role in survey and opinion research, whether as field ethnographers, focus group moderators, or general research consultants.

New Member Spotlight: Roger Green
Meet one of MRA’s newest members, Roger Green, president/CEO, Roger Green & Associates, Inc.

Why Marketing Researchers Should Fear the FTC "on Steroids"
An unbridled FTC could put an end to the self-regulating nature of the research profession.

Choice Modeling for New Product Sales Forecasting
Over the last decade, choice modeling has gained credibility as a viable technique for forecasting sales of new products and new services.

Refocusing Focus Groups
Here are a half dozen ways to keep focus groups in focus