Social Media Effectiveness Index Provides CMOs With Model for Connecting Social Media Strategy With Real Business Metrics
Social media, mobile technologies and cloud computing have disrupted traditional business environments and operating models over the last few years.
Ambiculturals in the New Mainstream: the Evolving American Marketplace and the Research Challenges of Cultural Polymorphy
Contemporary America is in the midst of an unprecedented wave of social, economic and cultural change.
Although they traditionally eschew marketing research, startup entrepreneurs may be figuring out that new research approaches are surprisingly valuable to their bottom line. Lisa Bertelsen reports from the front lines of the startup world.
Corporate market researchers are doing more with less.
In the Fourth Quarter 2013 issue of Alert! I wrote about the need for marketing research (MR) to adapt in order to survive.
Over the past few years many of us who work in brand strategy at Y&R have been noticing a disturbing trend.