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Alert! Magazine

April 17, 2015

10 Things Market Researchers Need to Know About the Internet of Things

If you’re involved in market research in a technology company, or in a company that’s becoming more technology-focused (which is basically everyone), then you’re probably hearing more and more abou

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Innovation in a crowd
April 17, 2015

Innovating in a Crowded Space

We’ve all heard the age old adage, “Necessity is the Mother of Invention.” While often true, this does not accurately epitomize the current conference environment in the marketing resear

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Forest for the trees
April 17, 2015

More Informed and Better Decision-Making

In the early ‘80s, S.

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Larry Gold, marketing research industry legend, passes away
April 1, 2015

The MR Industry Remembering Larry Gold

With the passing in March of such an industry legend, MRA reached out to a number of other industry veterans to provide their thoughts on him as a journalist, a researcher and a man.

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CEO Summit 2015
April 1, 2015

MRA CEO Summit 2015 Recap

MRA’s 2015 CEO Summit was held February 8–10 at the Villagio Inn & Spa in Napa.

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Eye-tracking for marketing research
March 18, 2015

Keeping an Eye on Key Trends in Market Research

3 Key Trends that make Research Companies Thrive

  1. Mobile research
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September 1, 2014

The Importance of Process in New Product Development

Amy Moynihan on using research to avoid mistakes in NPD. In Alert! magazine.

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Brain health
August 14, 2014

Exploring Heart and Brain Health Through Qualitative Approaches

The American Heart Association/American Stroke Association conducts consumer marketing research just like for-profit companies, with similar objectives: to change attitudes, beliefs or behavior.

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August 6, 2014

Hit Refresh for New Markets

Debuting the lighthearted design of Rumble’s nutritional supplement shake to the Canadian market was a special milestone for us.

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August 5, 2014

Campaigns: They’re “Ad”itive

After a combined 15 years of campaign testing with work completed on ads that have launched some of the biggest entertainment properties of the past decade and redefined

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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