If you’re involved in market research in a technology company, or in a company that’s becoming more technology-focused (which is basically everyone), then you’re probably hearing more and more abou
We’ve all heard the age old adage, “Necessity is the Mother of Invention.” While often true, this does not accurately epitomize the current conference environment in the marketing resear
With the passing in March of such an industry legend, MRA reached out to a number of other industry veterans to provide their thoughts on him as a journalist, a researcher and a man.
MRA’s 2015 CEO Summit was held February 8–10 at the Villagio Inn & Spa in Napa.
Amy Moynihan on using research to avoid mistakes in NPD. In Alert! magazine.
The American Heart Association/American Stroke Association conducts consumer marketing research just like for-profit companies, with similar objectives: to change attitudes, beliefs or behavior.
Debuting the lighthearted design of Rumble’s nutritional supplement shake to the Canadian market was a special milestone for us.
After a combined 15 years of campaign testing with work completed on ads that have launched some of the biggest entertainment properties of the past decade and redefined