Corporate researchers can develop strategies to disrupt their market by discovering new insights from focus groups using hypnotized respondents.
In the push to revolutionize the market research industry’s insight-gathering process, the primary focus has been on finding and using new technology and platforms to field the research.
Morris Whitcup and Keith LaMattina explore the wearable medical device market, in Alert! magazine
Let me start with a statement that may shock you – people are no longer just conversing face-to-face. People are connecting with one another using smartphones and their tablets.