Survey research plays an important role in providing Muslim women with a public voice where custom and culture do not permit them their own.  As you’ll discover in this article, survey research can

It is essential to understand the dynamics of the market you are researching.  As a market researcher, you must appropriately advise your client on how a research project should be implemented, man

By now everyone knows about the growth of the U.S.’s Hispanic population, and many companies now include Latinos in their research plans.

Experts say that body language can constitute 50% or more of what we are communicating. This is particularly true for greetings. Do you kiss? Hug? Shake hands? Or avoid any physical contact?

For marketing research companies, the sheer number of Spanish-speaking countries poses a challenge, since each country has its own flavor and peculiarities of grammar, vocabulary, pronunciation, and colloquialisms.

If researchers looked at custom (primary) market research from the End User’s perspective, we would learn that in many ways they resemble customers we study for other businesses.