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Alert! Magazine

women in Afghanistan
September 8, 2008

Living Female in Afghanistan

Survey research plays an important role in providing Muslim women with a public voice where custom and culture do not permit them their own.  As you’ll discover in this article, survey research can

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Getting local with marketing research worldwide
July 20, 2008

The Power Of Local Knowledge

It is essential to understand the dynamics of the market you are researching.  As a market researcher, you must appropriately advise your client on how a research project should be implemented, man

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Hispanic woman waiting for marketing research study
July 12, 2008

¿Por Qué? Questions Of Validity In Hispanic Survey Research

By now everyone knows about the growth of the U.S.’s Hispanic population, and many companies now include Latinos in their research plans.

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Bonjour
July 7, 2008

Salve! Navigating the Intricacies of Greeting in Different Cultures

Experts say that body language can constitute 50% or more of what we are communicating. This is particularly true for greetings. Do you kiss? Hug? Shake hands? Or avoid any physical contact?

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Do you speak Spanish
May 4, 2008

How Many Spanishes Do You Speak?

For marketing research companies, the sheer number of Spanish-speaking countries poses a challenge, since each country has its own flavor and peculiarities of grammar, vocabulary, pronunciation, and colloquialisms.

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Corporate researchers' needs
March 2, 2008

Listen Up Research Suppliers: Here’s What End Users REALLY Need

If researchers looked at custom (primary) market research from the End User’s perspective, we would learn that in many ways they resemble customers we study for other businesses.

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Burying research results, censorship, and manipulating results
November 25, 2001

Counterpoint: The Good News or The Bad News?

Which would you rather hear?  The column I originally wrote for this month’s Alert!

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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