While it requires an investment of time and money, name research can mediate the even costlier internal debates that can thwart a product launch.
One of the hottest areas of technology development in MR for 2016 is that of facial and emotion recognition. Understanding emotions is hugely powerful in MR but notoriously difficult to achieve.
As their importance to marketers and advertisers has grown, the need for accurate insights about the Hispanic market has grown exponentially.
Christopher Correa on mobile qualitative research
John Busby on click-to-call analytics and mobile travel research
In the mid-1990s, companies like Amazon put the “e” in e-commerce by bringing the brick and mortar shopping experience to the Internet.
Laura Oswald on decoding consumer experiences with semiotic research
Kirsty Tanner on Online Search Analysis
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