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Alert! Magazine

January 15, 2016

Why It Is Important to Use Fact-Based Research to Test Brand Names

While it requires an investment of time and money, name research can mediate the even costlier internal debates that can thwart a product launch.

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January 14, 2016

Facial Recognition in Market Research: The Next Big Thing?

One of the hottest areas of technology development in MR for 2016 is that of facial and emotion recognition. Understanding emotions is hugely powerful in MR but notoriously difficult to achieve.

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January 13, 2016

Challenges to Finding Reliable Hispanic Consumer Insights

As their importance to marketers and advertisers has grown, the need for accurate insights about the Hispanic market has grown exponentially.

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Mobile qualitative research
December 27, 2015

How the Researcher Unlocks Mobile Research’s Potential

Christopher Correa on mobile qualitative research

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mobile advertising research
December 23, 2015

Key Mobile Advertising Performance: Real World Case Studies From a Mobile Analytics Company

John Busby on click-to-call analytics and mobile travel research

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Listening to the Voice of the Customer
December 18, 2015

Marketers: Customers Are Not the Walking Dead!

Mike Berendes on Listening to the Voice of the Customer

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Mobile call analytics
December 17, 2015

Key Mobile Advertising Performance: Real World Case Studies From a Mobile Analytics Company

In the mid-1990s, companies like Amazon put the “e” in e-commerce by bringing the brick and mortar shopping experience to the Internet.

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Semiotic ethnography
December 17, 2015

How Semiotic Ethnography Solved the Riddle: What Do Chronic Pain Patients Want?

Laura Oswald on decoding consumer experiences with semiotic research

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Online search and travel research
December 17, 2015

Establishing Search Opportunities and Potential in Your Market

Kirsty Tanner on Online Search Analysis

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online research and quantitative research directory
December 17, 2015

Alert! Magazine's Online & Quantitative Research Directory

Affordable Samples, Inc.

2001 W. Main St., Ste. 230
Stamford, CT 06902
203.673.8653

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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