The sales presentation is a critical part of the buying and selling process. A compelling and engaging sales presentation is within everyone’s grasp . . . but it takes some work.
Tourism is a topic that increasingly elicits researcher interest. Specifically, there are various studies on the importance of communication. Information and Communication Technologies (ICTs) have transformed tourism with interactivity between companies and their customers.
Content marketing is exploding. The real value of content marketing is not just driving eyeballs to a brand’s website, but also increasing the time that viewers engage with the content.
Researchers have begun to fear the existence of professional respondents. One of their main concerns is that professional respondents are in it for the incentives and provide data of lower quality than more altruistic respondents.
Roberto Coppolo on Understanding the Chinese Millennial Leisure Traveler, in Alert! Magazine
While it requires an investment of time and money, name research can mediate the even costlier internal debates that can thwart a product launch.