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Alert! Magazine 2015 Q2

at the research table
May 14, 2015

Alert! Magazine's Market Research Provider Directory

360 Market Reach, Inc.

46 Norcross Ave.
Bethpage, NY 11714
732.872.4601
www.360marketreach.com

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shine the light on your marketing research study
May 11, 2015

Let Your Light Shine! Get Your Research Off the Shelf and Into the Press

Have you ever finished a study, then put it on the proverbial shelf (or more realistically, saved it in the virtual shared drive), never to return to it again?

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April 28, 2015

7 Keys to Becoming a Master Negotiator

 

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April 28, 2015

Legal Perspective: Working with Third Parties

Whatever the service, these providers can go by any number of names: vendor, supplier, contractor, subcontractor, collaborator or strategic ally.

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April 28, 2015

Research Legend, Sharon Mutter, PRC, Announces Retirement

Research Legend, Sharon Mutter, PRC, Announces Retirement

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April 28, 2015

Integrating Data into a Holistic View

Market researchers and their clients face several challenges when incorporating data from multiple sources in order to craft a usable set of action plans.

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April 28, 2015

How Using Hypnosis In Focus Groups Can Help Corporate Researchers Disrupt Their Markets

Corporate researchers can develop strategies to disrupt their market by discovering new insights from focus groups using hypnotized respondents.

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April 28, 2015

Is Your Casino Optimized for Millennials?

Reshuffling the deck on gaming layouts that win. By Roberto Coppola, in Alert! magazine

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April 28, 2015

It’s Just Common Sense: Accessing All 5 Senses to Enrich Research Insights

In the push to revolutionize the market research industry’s insight-gathering process, the primary focus has been on finding and using new technology and platforms to field the research.

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April 28, 2015

The Wearable Medical Device in Your Future…Is Now!

Morris Whitcup and Keith LaMattina explore the wearable medical device market, in Alert! magazine

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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