3 Key Trends that make Research Companies Thrive
- Mobile research
Social media, mobile technologies and cloud computing have disrupted traditional business environments and operating models over the last few years.
Contemporary America is in the midst of an unprecedented wave of social, economic and cultural change.
Although they traditionally eschew marketing research, startup entrepreneurs may be figuring out that new research approaches are surprisingly valuable to their bottom line. Lisa Bertelsen reports from the front lines of the startup world.
Corporate market researchers are doing more with less.
In the Fourth Quarter 2013 issue of Alert! I wrote about the need for marketing research (MR) to adapt in order to survive.
Over the past few years many of us who work in brand strategy at Y&R have been noticing a disturbing trend.
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.