3 Key Trends that make Research Companies Thrive
- Mobile research
Social media, mobile technologies and cloud computing have disrupted traditional business environments and operating models over the last few years.
Contemporary America is in the midst of an unprecedented wave of social, economic and cultural change.
Although they traditionally eschew marketing research, startup entrepreneurs may be figuring out that new research approaches are surprisingly valuable to their bottom line. Lisa Bertelsen reports from the front lines of the startup world.
Corporate market researchers are doing more with less.
In the Fourth Quarter 2013 issue of Alert! I wrote about the need for marketing research (MR) to adapt in order to survive.
Over the past few years many of us who work in brand strategy at Y&R have been noticing a disturbing trend.
The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.
The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.