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Alert! Magazine

August 15, 2016

Better Charts Made Easy: Tips for Creating Quality Informational Graphics

Money once used to hire a design firm or an in-house creative team simply isn’t available. However, the need for informational graphics has not diminished.

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Business colleagues gathered for a presentation
May 15, 2016

The Sales Presentation: Tell A Story Prospects Want to Hear

The sales presentation is a critical part of the buying and selling process. A compelling and engaging sales presentation is within everyone’s grasp . . . but it takes some work.

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March 24, 2016

Letter from the Chairman

MRA has two major things currently in the works: the annual Insights and Strategies Conference and the likely consolidation between MRA and CASRO.

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March 15, 2016

The Importance of Blogs for Evangelizing Tourism Destinations

Tourism is a topic that increasingly elicits researcher interest. Specifically, there are various studies on the importance of communication. Information and Communication Technologies (ICTs) have transformed tourism with interactivity between companies and their customers.

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March 14, 2016

Research’s Pivotal Role in the Content Marketing Revolution

Content marketing is exploding. The real value of content marketing is not just driving eyeballs to a brand’s website, but also increasing the time that viewers engage with the content.

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A plate of gourmet food, made from fine ingredients
March 10, 2016

6 Ingredients for Healthier B2B Research

Amelia Carry writes about how the need for customer insight has exploded over the last 15 years

 

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February 14, 2016

Professional Respondents in Online Panels

Researchers have begun to fear the existence of professional respondents. One of their main concerns is that professional respondents are in it for the incentives and provide data of lower quality than more altruistic respondents.

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February 14, 2016

Creatures of Habit: Part II

This article discusses creating new habits in depth. We focus on ways of creating new habits in our lives.

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uniting qualitative and quantitative research methodologies
February 11, 2016

After a Long Romance, Qual and Quant to Wed

Frank Kelly and Rebecca Smith on uniting methodologies, in Alert! Magazine

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A stack of gambling chips on a casino table
February 10, 2016

The 264 Billion Dollar Dragon Baby: Your Next Most Important Customer

Roberto Coppolo on Understanding the Chinese Millennial Leisure Traveler, in Alert! Magazine

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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Washington, DC 20005
(202) 800-2545
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