In recent years, brands like Nike, Budweiser, Pepsi, and Facebook increasingly incorporated socio-political themes into their advertising for a variety of reasons, ranging from selling a new produc
Measuring automotive advertising's emotional impact, with Brian Maraone
As their importance to marketers and advertisers has grown, the need for accurate insights about the Hispanic market has grown exponentially.
John Busby on click-to-call analytics and mobile travel research
Last Updated:April 15, 2015
Advertisers often make claims in promotions about their products and services. In many such cases, surveys are the natural tool to investigate and provide evidence for such statements.
Should marketing research be governed by self-regulatory standards designed by non-researchers?