November 16, 2021
Rise of the Sample Market Makers
Very early in my market research career, I was fortunate to work in a quality “bubble”.
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Technique News
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October 13, 2021
The Short and Long of Advertising…What marketers and researchers need to know
Read MoreAll CMOs that I have spoken with agree that a big issue they grapple with is how to balance their investment in brand vs.
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October 13, 2021
Key (Driver) Upgrade with Bayesian Networks
Read MoreAs you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product li
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September 7, 2021
Competitor Monitoring Starts from Within
Read MoreThe practice of monitoring your organization’s competitors is as old as time, and with good reason.
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September 7, 2021Research Disintermediation: How Insights is Keeping Up with Changes in Consumerism
Read MoreLast weekend, my husband and I took our two little ones to a children’s museum. Inside, they had a “vintage technology” section that featured things like tape recorders, VCRs, and pay phones.
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August 20, 2021Social Sampling Improves Data Quality in Consumer Research
Read MoreMost everyone agrees that timely and targeted consumer research is key to extracting valuable insights that can be critical across all aspects of a business, whether its product development and pos
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July 22, 2021Finding the Right Fit: Why sometimes a survey project just won’t work — and that’s okay
Read MoreWould you buy a pair of shoes that you know wouldn’t fit?
Of course you wouldn’t.
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