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Technique News

  • November 29, 2019

    What is Strategic Market Research?

    This review of Dr.

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  • November 24, 2019

    MaxDiff: MR's Swiss Army Knife

    This is Chapter 1 from the new book, “Applied MaxDiff” by Keith Chrzan and Bryan Orme of Sawtooth Software.

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  • November 13, 2019

    A Discrete Choice Face-Off: Q Sort vs. MaxDiff

    The author will present "Merging MRX and IT to Improve the Customer Experience: A Case Study" at

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  • November 13, 2019

    How To Take Measured Risks In Research And Innovation

    The author will be present "How Contextual Intelligence Will Shape How We Predict Human Behavior" at

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  • November 4, 2019

    The Smoothest Path To Sample Is A Two-Way Street

    Over the course of my 15-plus year tenure at MedSurvey, a data collection company for healthcare and life science market research, I have worn many hats.

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  • November 4, 2019

    How Insights Can Transform a Ho-Hum Support Function into a Business Center of Excellence

    We sat down with Grail Insights’ Michele Sachar, a featured speaker at

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  • October 17, 2019

    Avoid These Dropout Triggers to Improve Your Survey Participation Rates

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  • August 19, 2019

    Ethnography in a Post-Truth World

    This article was originally published on generation1.ca.

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  • August 17, 2019

    Build Your Foresight Muscles with Scenario Planning

    While 72% of brands say they are future-focused, 70% say they are not willing to sacrifice short-term gains to invest in long-term benefits.

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  • August 7, 2019

    Non-Verbal Communications

    This review of "Reading the Hidden Communications Around You: A Guide to Reading the Body Language of Customers and Colleagues" by Dr.

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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Washington, DC 20005
(202) 800-2545
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