This article was originally published on generation1.ca.

While 72% of brands say they are future-focused, 70% say they are not willing to sacrifice short-term gains to invest in long-term benefits.

This review of "Reading the Hidden Communications Around You: A Guide to Reading the Body Language of Customers and Colleagues" by Dr.

As all great researchers know, question wording in consumer surveys is critical to getting the right results that meet your objectives and result in authentic, unbiased feedback.

Gaining widespread buy-in and support early in the insights process is critical to ensuring findings have the “legs” to reach the desired goal.

When it comes to understanding consumers, we turn so much attention to the issue of accuracy.

At last week’s Insights Association NEXT conference in Chicago, Anne Beall of Beall Research shared her firm’s research into how emotions affect purchase interest, repeat purchase, and brand advoca

At the Insights NEXT conference in Chicago, Jean Fasching of Heart of the Customer and Janie Schumaker of the Board of Certified Emergency Nurses (BCEN) shared their metajourney – their journey fro