One of the keys in determining how to reach Americans via the phone is how many are only reachable via a cell phone, how many are mostly cell phone, and how many are still landline-locked.
The following is an excerpt from the newly published book, Microcultures
This is Chapter 1 from the new book, “Applied MaxDiff” by Keith Chrzan and Bryan Orme of Sawtooth Software.
The author will be present "How Contextual Intelligence Will Shape How We Predict Human Behavior" at
Over the course of my 15-plus year tenure at MedSurvey, a data collection company for healthcare and life science market research, I have worn many hats.
This article was originally published on generation1.ca.