July 22, 2021
Finding the Right Fit: Why sometimes a survey project just won’t work — and that’s okay
Would you buy a pair of shoes that you know wouldn’t fit?
Of course you wouldn’t.
Read More
Technique News
-
-
-
-
April 4, 2021Consumer Segmentation: Maybe You Could Be Doing It Better
Read MoreHave you ever considered that your customers may be more diverse than your marketing?
-
March 24, 2021User Research: Building Understanding Before Building Experiences
Read MoreWhat Is User Research?
-
-
November 29, 2020
Rank-order Data: Which Question Type Should You Use?
Read MoreAs with many things in life, there are multiple ways you can get your target customers to prioritize items.
-
-
November 2, 2020Ask Questions Like a Detective
Read MoreMy partner and I got called to a local business where a bank deposit had gone missing.
-
October 7, 2020
Getting Closer to the Consumer: Why and How So Many B2B Companies are Studying Consumers to Generate Demand
Read MoreThe intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space.