This is an excerpt from the new book, "AI For Marketing and Product Innovation" by Dr.

The digital landscape continues to change at an accelerating rate.

Generation Z is the next puzzle researchers need to figure out. The cohort that follows millennials, Gen Z consumers are the first true digital natives.

A discussion with Microsot's Reed Cundiff about the flux and opportunity in the insights function.

In preparation for the 2020 Census, the Census Bureau is conducting a comprehensive review of decennial census data products and seeks your input.

At the Insights Association’s Corporate Researchers Conference in Orlando (October 8-11, 2018), Rick Kelly of Fuel Cycle discussed CoRe (Continuous Research).

At the Insights Association’s Corporate Researchers Conference in Orlando on October 10, Siddhi Sundar of Netflix and Mark Doherty of Chadwick Martin Bailey discussed developing a segmentation for

You’ve heard the sayings, “Innovation creates leaders,” “Innovation is the lifeblood of a company,” or “Innovate or die.”

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Flavors signal the change of seasons, mark the passage of time, evoke emotion, and anticipate moments in life.