Half of ad spending used to be presumed to be wasted and it was impossible to tell which half, but advanced data utilization changed that reality.
July 10, 2019Read More
Oregon S.B. 472 died in committee with the conclusion of Oregon's legislative session at the end of June. This legislation would have prohibited the purchase or sale of a list of telephone numbers to be used for unsolicited calls, including calls for research.
July 2, 2019Read More
On July 2, 2019, according to a Department of Justice official, the Department of Commerce officially dropped their plans to add a citizenship question to the decennial headcount and any suggestion of delaying the 2020 Census, in response to their defeat at the Supreme Court last week.
June 27, 2019Read More
The U.S. Supreme Court rejected the Department of Commerce's attempt to add a citizenship question to the decennial questionnaire in a 5-4 decision this morning.
June 27, 2019
2020 Census Self-Response Rates to Drop with Citizenship Question, According to New Census Bureau StudyRead More
New research from the Census Bureau indicates that the citizenship question, if included on the 2020 Census questionnaire, would significantly reduce the self-response rate.
June 5, 2019Read More
Insights Association comments to the Federal Communications Commission (FCC) on proposed regulations requiring call blocking across the U.S.
May 24, 2019
Determining the Fate of American Business for the Next Decade: Insights Association Testifies in Congress About 2020 CensusRead More
As discussed in a recent Congressional hearing, "the trickle-down impact of an inaccurate 2020 Census would restrain or ruin American businesses for a whole decade."
May 21, 2019Read More
Each time the state of Minnesota has tried to clarify treatment of respondent incentives for the participation of health care practitioners in marketing research sponsored by pharmaceutical manufacturers, companies still end up confused. What do the law, regulations and guidance tell us?
May 7, 2019Read More
To Sen. John Thune, “the question is no longer whether we need a federal law to protect consumers’ privacy,” but “what shape that law should take.”
April 25, 2019Read More
The Third Circuit Court of Appeal recently ruled favorably on a case relating to the 2017 Insights Association - AAPOR petition to the Federal Communications Commission (FCC) on the Telephone Consumer Protection Act (TCPA).