A recent study conducted by Insights Association member companies Research Narrative and InnovateMR, on behalf of Privacy for America, reveals that nearly all Americans surveyed (92 percent) believe it is important for Congress to pass new legislation to protect consumers’ personal data, and a majority (62 percent) favor federal regulation over individual state regulations. Four out of five voters (81%) support a national standard that outright prohibits harmful ways of collecting, using and sharing personal data.