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  • February 2, 2021

    Charles Bosquet appointed to lead Kynetec's Animal Health Market Insights activities in France

    Kynetec announced that Charles Bosquet has joined the Animal Health Market Insights team in France.

    MR News
  • February 2, 2021

    OpinionRoute’s CleanID chosen by Zinklar for Fraud Prevention Technology

    OpinionRoute announced that they will be partnering up with Zinklar, as CleanID has been selected as the latter’s chosen fraud prevention and detection software.

    MR News
  • February 1, 2021

    CIRQ Announces Recertification of ICF to ISO 20252 Standard

    CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that ICF Incorporated has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and d

    MR News
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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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