As the new standard in online audience measurement from 2021, Ipsos is leveraging RealityMine, the global leader in metering technology, to create ‘Ipsos iris’—with a cross-device, fully representative panel at its core.
May 12, 2020
May 6, 2020
Several IA members and others in the Insights industry have been contacted via email with solicitations purporting to offer contact lists for direct marketing purposes.MR News
May 4, 2020
The Marketing Research Education Foundation (MREF) has announced that Phoenix Marketing International (Phoenix MI) has become a gold level sponsor of the foundation with an $18,000 gift.MR News
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