As the new standard in online audience measurement from 2021, Ipsos is leveraging RealityMine, the global leader in metering technology, to create ‘Ipsos iris’—with a cross-device, fully representative panel at its core.
Several IA members and others in the Insights industry have been contacted via email with solicitations purporting to offer contact lists for direct marketing purposes.
The Marketing Research Education Foundation (MREF) has announced that Phoenix Marketing International (Phoenix MI) has become a gold level sponsor of the foundation with an $18,000 gift.
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.
The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.
