Stay Informed

  • September 6, 2019

    The Potential Cost of a Bad U.S. Privacy Law

    The marketing research and data analytics industry already has a helpful example of the costs of an overly broad data privacy law in the money spent attempting to comply with Europe’s General Data Protection Regulation (GDPR). A new study tries to quantify the cost of a comprehensive U.S. privacy law modeled on GDPR and the California Consumer Privacy Act (CCPA), the new law coming into effect in the Golden State on January 1, 2020.

    Government Affairs
  • August 22, 2019

    GDPR: Compliance Audit Checklist

    While the Insights Association offers extensive compliance information for the European Union (EU) General Data Protection Regulation (GDPR) in our members-only GDPR Portal, data security provider

    Government Affairs

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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