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  • October 7, 2020

    Getting Closer to the Consumer: Why and How So Many B2B Companies are Studying Consumers to Generate Demand

    The intermingling of B2B and B2C business models that has resulted in the growing emergence of B2B2C models also is having a profound impact on the market research and consumer insights space.

    Technique
  • October 5, 2020

    One-Third of Conjoint Analysis Projects Use 10+ Attributes

    In the 1970s, leading academics suggested that conjoint analysis be limited to six attributes or fewer (for traditional, ratings-based conjoint which is rarely used today). But real-world needs for decision-making are more demanding. We recently surveyed some of our most prolific customers and fo

    Technique
  • September 20, 2020

    Three new consumer activities that will endure, and what market research needs to do to keep up

    What have you been doing more of lately? I’m pretty sure your habits have changed along with the rest of the world. A crowded gym with shared equipment and little personal space has transformed into a living room, two dumbbells and a YouTube video.

    Technique
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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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