In the 1970s, leading academics suggested that conjoint analysis be limited to six attributes or fewer (for traditional, ratings-based conjoint which is rarely used today). But real-world needs for decision-making are more demanding. We recently surveyed some of our most prolific customers and fo
What have you been doing more of lately? I’m pretty sure your habits have changed along with the rest of the world. A crowded gym with shared equipment and little personal space has transformed into a living room, two dumbbells and a YouTube video.
"New normal" is the buzzword nowadays. As COVID-19 spread across the country and consumers were urged to remain inside, product testing was forced to go solely digital. As a result, companies began heralding digital testing as a premier offering.