Gaining widespread buy-in and support early in the insights process is critical to ensuring findings have the “legs” to reach the desired goal. So, what are some best-in-class ways to engage stakeholders well in advance of launching projects?
July 20, 2019
July 15, 2019
When it comes to understanding consumers, we turn so much attention to the issue of accuracy. We compare research methodologies, over-analyze research questions, deconstruct consumer responses, and more.Technique
July 8, 2019
Kegan Clark, Senior Researcher, Riot Games, shares the following experience regarding how best-worst scaling provides better linkage between survey responses and behavioral outcomes and delivers greater insights than standard 5-pt or 10-pt (Likert) scales.Technique