Over the course of my 16 years at MedSurvey, a medical market research company, I have found that one type of project, while fundamental to market research, has persistently remained one of the most challenging to run efficiently: message recall studies.
March 30, 2020
February 22, 2020
You’ve often seen researchers report a finding as “statistically significant.” Even if the finding is very unlikely to occur by chance, is the difference in ratings or size of the regression effect big enough to matter a hill of beans to a decision-maker?Technique
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