The answer to this question may seem obvious. However, small- and mid-sized marketing research firms have a lot of competing priorities. “Client Acquisition” is usually close to the top of the list. New clients mean additional revenue, profits, and resources.
John is the head of Customer Experience (CX) for a large hotel chain. Jennifer is the CMO. John shares his latest report with Jennifer that shows 40% of their customers thought their stay was enjoyable. Is Jennifer pleased with that report, or is she appalled? Probably the latter.
The Insights Association hosted a Virtual Town Hall on Diversity & Inclusion on Friday, June 26.
The featured presenter was Eric Ellis, one of our nation’s leading consultants and strategists on these topics.