Compared to last year, market research professionals responding to a new Insights Association and Opinium survey experienced higher rates of poor mental health in the past 12 months, especially struggles with exhaustion and burnout.
Domestic Insights and Data Analytics revenue totaled approximately USD$48 billion in 2020 – growing about 4% – remarkable considering overall U.S. GDP contracted 3.5% in an economy slammed by the global COVID pandemic.
The article How Customer Listening Assessments Create Better CX originally appeared on ExperienceInvestigators.com and has been republis
The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.
The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.
