April 12, 2019
House GOP Committee Leader Urges Federal Privacy Law
The ranking member of the House Energy & Commerce Committee discusses federal privacy regulation in response to GDPR
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News by Topic
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April 9, 2019Privacy for America Coalition Pursues Strong Data Privacy Protections for All Americans
Read MoreTop trade organizations, working with privacy policy advisors, have launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation. The Insights Association is a founding member of the coalition.
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April 4, 2019President Trump Says 2020 Census "Meaningless" Without Citizenship Question But Insights Association Disagrees
Read MoreThe Insights Association responds in HuffPost about the essential value of the decennial census after President's tweeting
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April 18, 2019
Sklar Wilton & Associates launches Headway, a Canada-wide movement to support healthy minds at work
Read MoreIn an effort to help more companies across Canada create workplaces that embrace mental health best practices, Sklar Wilton & Associates is launching Headway, a Canada-wide movement to help com
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April 17, 2019
SightX Adds Market Research Industry Leader Kristin Luck to Board of Advisors
Read MoreSightX, an AI-powered consumer intelligence platform, announced that Kristin Luck, a market research industry leader for over 20 years, has joined the SightX Board of Advisors.
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April 17, 2019Market Strategies International-Morpace Announces Strategic Advisory Role for Duncan Lawrence
Read MoreDuncan Lawrence, co-CEO of Market Strategies International-Morpace (pictured), has announced that he will assume a new role as strategic advisor for the organization.
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April 17, 2019
The Cost of an Outdated Strategy: A Case Study of U.S. Hispanic Marketing
Read MoreCEOs know the old adage, “Demographics is destiny.” But, when companies invest billions of dollars each year targeting a consumer group whose initial conceptualization no longer aligns with today’s
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April 8, 2019Creating A Customer-Centric Culture By Insourcing Insight
Read MoreArtwork by Mantraste
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April 5, 2019Why Building Trust is Key to Driving Growth & Why We Need to Better Measure It
Read MoreTom will unveil new research on brand trust measurement at NEXT 2019, June 13-14 in Chicago.
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April 5, 2019Blockchain in Market Research: Putting The Hype To The Test
Read MoreThis research project will be discussed in depth at NEXT 2019, June 13-14 in Chicago.
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April 3, 2019Marketing: The Memory-Making Business
Read MoreDive into further detail on this research and have your questions answered at NEXT 2019, June 13-14 in Chicago.
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March 30, 2019Three Lessons on Developing Successful Products
Read MoreThor will co-present with Vivek Bedi of Northwest Mutual at NEXT 2019, June 13-14 in Chicago.
Latest Press Release
April 11, 2019
Insights Association Announces Winners of Chapter Project Grants
Washington, D.C., April 11, 2019 – The Insights Association has awarded Special Project Grants to two of its dozen chapters for the first quarter of 2019.
Read the Latest from Alert!
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Baby, You Can Drive My Car
Read MoreDiagnosing the Automotive Path to Purchase, with Alice Morgan, in Alert! magazine
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7 Ways to Shorten Time-to-Insight with Respondent Targeting
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8 Technological Innovations Driving the Eye Tracking Research Revolution