January 7, 2022
New Director Robert Santos Takes Over U.S. Census Bureau
Robert Santos was sworn in as the new director of the Census Bureau on January 5, 2022, taking charge at an important time of transition.
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News by Topic
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December 23, 2021Opposing Expanded FTC Enforcement Power in the Build Back Better Act
Read MoreMajor business groups warned that provisions in the multi-trillion dollar “Build Back Better Act” would “constitute a major policy shift” in the enforcement authority of the Federal Trade Commissio
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December 22, 2021Labor Market Competition and Non-Compete Agreements
Read MoreIn response to a recent Federal Trade Commission (FTC) workshop, the Insights Association (IA) urged the agency to curtail “the use of noncompete agreements in employment contracts for all but the most senior employees, unless the employees receive compensation or severance commensurate with the time frame the employees are restricted,” but to also avoid impeding “the use of nondisclosure agreements or non-solicitation agreements.
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January 21, 2022
GfK, Dstillery Launch CPG Shopper Segments Based on Rich Behavioral Data
Read MoreGfK and Dstillery have expanded their partnership by developing 32 new audiences that allow digital marketers to target CPG shoppers with new accuracy and efficiency.
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January 17, 2022
E-Tabs Launches Enterprise Cloud
Read MoreE-Tabs has announced the launch of Enterprise Cloud – a cloud-based report automation platform for generating fully editable reports in PowerPoint and Google S
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January 11, 2022Aksel Bedikyan Named Vice President of Leger Analytics
Read MoreLeger announced that Aksel Bedikyan has joined its team as the vice-president of the Leger Analytics division.
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January 11, 2022IPC Q&A: Tim Kunkel of Suzy
Read MoreWe recently sat down with Tim Kunkel, IPC, Senior Market Research Client Solutions at Suzy, to talk about why he pursued the In
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January 11, 2022In Memoriam: Naomi Henderson, Founder & CEO of RIVA
Read MoreIt is with a heavy heart that IA posts news of the passing of Naomi Henderson, Founder & CEO of RIVA.
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December 14, 2021Resolutions and Revolutions for the New Year
Read More2021 has had its share of challenges and triumphs for the market research, insights and data-driven marketing industries.
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November 16, 2021
Rise of the Sample Market Makers
Read MoreVery early in my market research career, I was fortunate to work in a quality “bubble”.
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October 13, 2021
The Short and Long of Advertising…What marketers and researchers need to know
Read MoreAll CMOs that I have spoken with agree that a big issue they grapple with is how to balance their investment in brand vs.
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October 13, 2021
Key (Driver) Upgrade with Bayesian Networks
Read MoreAs you work to improve your current products and fill your pipeline with innovations, the first thing you’ll want to know is what’s most important to consumers when they’re considering a product li
Latest Press Release
December 14, 2021
CIRQ Announces ISO 27001 Certification of P\S\L Group
CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to InStar Research, Medefield, and RxY, business units of P\S\L Group, for compliance to
Read the Latest from Alert!
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Baby, You Can Drive My Car
Read MoreDiagnosing the Automotive Path to Purchase, with Alice Morgan, in Alert! magazine
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7 Ways to Shorten Time-to-Insight with Respondent Targeting
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8 Technological Innovations Driving the Eye Tracking Research Revolution