Even “while the benefits of data are immense,” the risks are high, too, warned Senate Commerce Committee Ranking Member Roger Wicker (R-MS) as he argued for a national privacy law.
The U.S. Supreme Court has clarified the definition of an autodialer in the Telephone Consumer Protection Act (TCPA). The case, in which the Insights Association had joined an amicus brief, potentially clears up decades of convoluted and conflicting rules and decisions from the Federal Communications Commission (FCC) and various courts that have tied legitimate actors in knots and fueled a deluge of class action litigation.
The insights industry scored important legislative victories in the last month for pharmaceutical MR in Pennsylvania, data security in Utah, and more COVID-19 small business loans and grants at the federal level and in California. At the same time, we’re staring down lots of problematic legislation, including a new comprehensive data privacy law in Virginia and a complex excise tax on data collection in New York. Meanwhile, advocacy continues on issues like: California A.B. 2257; worrisome legislation in Congress that would allow for the unionization of research subjects; limitations on coronavirus-related exposure liability; the census; and restrictions on exit polling.
Continuing its growth in the Americas, Savanta has hired former Hall + Partners executive Eric Koivisto (pictured) as Vice President in its NY office, focusing on brand strategy.
Dynata’s acquisition of Reimagine Holdings in early 2019 introduced new products, capabilities, and talent to the already broad Dynata service offering.
RealityMine has launched RealLife Healthcare, a permission-based data technology solution, through an app and web interface, that captures unique digital data points from patients and physicians.
I recently sat down with my colleague Geoff Lowe, one of the Executive Directors at Infotools, and asked him for his perspective on what market research would - and should - look like today.
With the increasing complexity of markets and the evolving sophistication of consumers, brands are looking for ways to uniquely engage and significantly stand out with both their existing customers
Have you ever considered that your customers may be more diverse than your marketing?
CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Burke, Inc. has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, i
Diagnosing the Automotive Path to Purchase, with Alice Morgan, in Alert! magazine
