The Insights Association’s Project Management Webinar Series provides expert staff training and valuable skills for all stages of the market research process – delivered cost-effectively and conveniently without the need to leave the office.
- Perfect for “Lunch & Learns” in your Meeting Room
- Time is allotted for audience questions
- Attendees will have ongoing access to webinar recordings
- Each Webinar earns attendees 1 Professional Researcher Certification (PRC) Credit - Gain 8 Credits for the Series!
The entire series is $150 for Members and $295 for Non-Members.
This series has been developed for market researchers with less than two years of experience.
Best Practices: Excel at Each Stage of the Research Process
What you need to know to excel at Project Management. Best practices and tips about managing a research project from beginning to end.
Presented By: Mark Shugoll, CEO, Shugoll Research
Fundamentals of Sampling
Having a representative sample is key to making sound business decisions. In this webinar you will learn the fundamentals of sampling with a focus on online sampling practices. Understand how to define the relevant universe, stratify samples and ensure that your sample is representative; appreciate the pros and cons of telephone and online samples and avoid sampling faux pas.
Presented By: Keith Price, Co-Founder, Critical Mix
Project Development & Questionnaire Design
To ensure your survey can deliver upon the research objectives it must address the proper core metrics, such as awareness, attitudes, and motivation, but also should include ones that build business knowledge and support decision making. The scope, order and wording of the questionnaire is critical. Our expert practitioners will discuss commonly used types of questions and alternative scales, and questions you can ask your clients to construct relevant questionnaires. Understand how to make questions clear, answerable, easy and unbiased. Receive guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Get tips on how to properly pretest a questionnaire.
Data Collection: Qualitative
Most research buyers only think of focus groups when they think of qualitative research. In the past, that may have been the case, but today there is a much wider array of qualitative research options. It's imperative that all research managers have a firm grounding in the variety of qualitative methodologies that are available today -- including focus groups, ethnography, online message boards, shop-alongs, webcam interviews, and others -- as well as the pros and cons of each. Our experts will guide you through an overview of the qualitative research industry: where it came from, where it is now, and where it is headed. They will also touch on issues that impact the management of qualitative projects.
Data Collection: Quantitative
- How online survey participants are located, recruited, contacted and rewarded.
- How to maximize your online data quality.
- The two types of participant quality control
- The role of the screener
- Questionnaire design
- The importance of including mobile
- Tips for global studies
- Working with your sample provider
Presented By: Jackie Lorch, VP, Global Knowledge Management, Research Now-SSI
Survey tabulation is the critical process between data collection and reporting. Avoiding mistakes is essential and employing time-saving best practices are vastly important. Be certain that you and your team understand the ins and outs of this vital link in the market research chain.
Topics addressed in this presentation include:
- Why it is important to have a Tab Plan
- Cleaning/Input Data Formats
- Coding, Open Ends and Others
- Output Formats
- Best Practices
What to do with the crosstabs once you have them also will be discussed - working with charts and dashboards; sharing results online and offline via PowerPoint, Excel, etc.
Data Analysis: From Cross Tabs to Multivariate Analysis
Understanding your data is the starting point for analysis. Crosstabs are a great place to begin the process, but you need to go further. You need to understand how the data can be analyzed to draw comparisons, uncover key drivers and determine if different segments or groups exist in the data. To do this, you must utilize more advanced analytical tools.
Our presenter will discuss:
- Limitations for using crosstabs as your only analytical tool
- How to use summary measures such as top box scores, variance and standard deviation to understand your data as you begin your analysis
- Using correlations - what analysis can and can’t tell you about your research data
An overview of key multivariate techniques (and when and how to use them) including:
- Factor Analysis
- Perceptual Mapping
- Cluster Analysis
- Regression Analysis
Presented By: Ray Poynter, Founder, NewMR
Client Deliverables (Telling the Story): Report Writing & Presentation
To a large extent, the final research report or presentation is our product. It marks the culmination of a great amount of research work, often performed by many people and departments. An unorganized or poorly written summary may erode confidence in your capabilities and prompt a client to look elsewhere. While a thorough, compelling report may lead to more business.
This webinar covers:
- The barriers to writing great reports
- Factoring in what the client wants
- The reasons why reports/presentations are essential
- A sample report outline
- 21 tips for writers, including:
-Writing well and correctly
-Creating clear tables (chart making and graphics will not be covered)
-How to be clear and concise
-Crafting meaningful conclusions
-Words to avoid