The Insights Association’s Project Management Webinar Series provides expert staff training and valuable skills for all stages of the market research process – delivered cost-effectively and conveniently without the need to leave the office.
- Perfect for “Lunch & Learns” in your Meeting Room
- Time is allotted for audience questions
- Attendees will have ongoing access to webinar recordings
- Each Webinar earns attendees 1 Professional Researcher Certification (PRC) Credit - Gain 8 Credits for the Series!
The entire series is $150 for Members and $295 for Non-Members.
This series has been developed for market researchers with less than five years of experience.
The Art of Proposal Writing
The proposal is not about you – it's about the client’s problem and how you're going to solve it.
This webinar addresses key best practices, including:
• How to contact the client What are the business issues behind the RFP?
• What decisions will be made as a result of this research How much is riding on these decisions?
• What will be the key selection criteria for the winning proposal?
• What is the anticipated budget?
What All Researchers Should Know About Multi-Mode
This session will focus on important issues for research practitioners to consider when conducting survey research in two or more modes. Our presenters will first provide an overview of multi-mode research, including the benefits and challenges that multi-mode research brings. Then, they’ll discuss the impact of multi-mode designs on sampling, questionnaire design, data collection, analysis and data weighting.
Strategies to Improve Respondent Engagement
Deliver Great Research Participant Experiences
Seven in 10 research participants report negative experiences from the research process that reflect poorly on the study sponsor AND cause poor data quality.
You can manage the process and reverse that outcome. In fact, many successful companies already have transformed the research process into a positive customer touchpoint and improved data quality. You can, too!
Informed by extensive research by GRBN and based on its popular Participant Engagement Workshop and Coaching Program, this session will help you:
- Execute a participant-centric research design process
- Create surveys which improve participant engagement / the user experience
- Successfully deploy participant engagement metrics
- and much more
Improve the research experience and enjoy numerous benefits, including lessening data quality and brand reputation risk.
Online MRX Tools 3.0 – Best Practices for Evaluating & Selecting Efficiency-Boosting Platforms
Online research tools provided by the likes of Qualtrics, Survey Monkey, ZappiStore and many others have proven enormously helpful for efficiency-seeking research departments. A stream of newcomers and improvements to existing products continues to alter the researchers’ online toolbox. It’s a lot to monitor and assess: comparing various tools, trying to sift the marketing hype from the real-world applications. This session will show you how to efficiently evaluate and select online tools that will streamline your research processes.
Storytelling (Words & Structure): Weaving The Golden Thread Throughout Your Insights Message
Information is to be collected; insight is to be connected. That’s why effective storytelling is so essential for market researchers seeking deep, meaningful resonance from their data findings.
If numbers numb us, stories stir us. They translate information into emotion. Stories are patterns with meaning that the brain is naturally hard-wired to respond to, whether we are aware of it or not.
An expert on storytelling will draw from his many books, articles, presentations and consulting work to impart several tips to help make your presentations and communications more effective and memorable. In short, he will help you find your golden thread: it may be the journey to and from your central insight; or an argument or angle you are sustaining – but it will ensure there is something for the brain to hold onto, rather than just ‘one chart after another’.
Presented By: Anthony "Tas" Tasgal
Storytelling (Visualization) How The Right Images Make For Compelling Insights
There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business partners. But humans are visual creatures and to make the most impact you must combine both story and compelling visualization. This session will discuss some key visualization principles to ensure that your results can break through:
- Visual Design 101
- Tools and Tips
- Do and Don't
- Going beyond PowerPoint
Presented By: KaRene Smith, Shine Insight
AI: Separating Hype From Actual Research Applications
AI continues to be a popular buzzword in MR, but one that often brings with it misunderstanding and overpromises. Where is true Artificial Intelligence actually being deployed to generate insights and do you really need it for your task at hand?
Our expert presenters will provide an objective view of the “AI in MR” landscape in this webinar.
- What is AI – really?
- Are you ready to work with AI?
- Tips on “interrogating” AI methods to assess readiness & applicability
- What to look for in AI solutions
- Actual examples of AI applications in market research
The Art & Science of Segmentation
Segmentation research can be taxing, not least because managing clients through the process can be fiendishly difficult. Successfully navigating a segmentation study involves anticipating the obstacles that can derail it and adopting a process that avoids them. This session gives you practical tools to ensure success with your next segmentation study, without the technical jargon.
Presented By: Keith Chrzan, Sawtooth Software