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Tom Batchelder

Tom is the author of Selling 180º and he continues to challenge the way many of us think about traditional sales communication.

His work is designed to help professional services providers move stalled deals off the fence, be more compelling in how they talk about their unique value, create email language that breaks through the clutter, and ask key qualifying questions to a prospect every time to minimize wasted time and wheel-spinning. Tom is interested in the psychology of sales, negotiations and “the human condition” – why we don’t do certain things we know we should do and do others we know we shouldn’t.

He is committed to helping thoughtful professionals make sustainable changes in how they communicate, how they work, and how they live their life. Tom has thirty years of experience in sales, and twenty years in professional coaching with thoughtful, growth-oriented leaders and business development teams within professional services and technology organizations. He is a refreshingly honest speaker and author who believes that we can all be ourselves, and at the same time sell more. It just takes a little more awareness and discipline of one’s Thoughts, Words and Actions. His easy to apply approaches to effective sales communication apply in all areas of life.

Tom received a B.A. in communications from Indiana University and has completed extensive graduate level studies in counseling psychology at the California Institute of Integral Studies in San Francisco.

 

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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