Terry has 37 years’ experience in the marketing research industry. During that period he taught marketing research and statistics at Iowa State University, led his own marketing research firm, and directed the Consumer Insights department of Brunswick Corporation. He is a recognized leader in the marketing research industry. He has served on the editorial board of Marketing Research: A Magazine of Management and Applications and has reviewed articles for the California Management Review; is a former president of the University of Georgia’s Master’s in Marketing Research Advisory Board; and is past president and former board member of the Marketing Research Institute International. Terry has authored over 30 publications in the marketing research field and is author of the book, Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions (Business Expert Press, 2012).