With over 20 years in market research, there is very little that Ted has not experienced. He made his mark as an early pioneer in online methods by conducting the first online survey for Greenfield Online, and then by developing the first bulletin board for market research use (MindStorm). Partnering with Jim Bryson, he co-founded QualTalk, the forerunner of 20|20 Research's QualBoards. He now runs TripleScoop, the research company he formed in 2007 with the mission of making research more like ice cream—more engaging, with sweeter insights. When not engrossed in research, Ted enjoys reading (54 books last year—yes, GoodReads even allows us metrics on that), podcasts, baseball, and is on a quest to find the world's greatest cheeseburger.