Steve Landis is the Global Head of Innovation & Product Development at TNS. He has led numerous domestic and international projects for Fortune 500 clients in diverse industries such as food and beverage, household products, publishing, technology, Rx and OTC healthcare, and consumer services. Steve has over 35 years' experience in innovation research and analytical process development. During his global leadership position, TNS has become known as one of the companies defining the future direction for innovation research. Mr. Landis is a frequent speaker at industry and client events, he is the Co-author of the 1990 book, The New Gold Rush - Brand Equity & Product Positioning Strategies for the '90s and Beyond.