Steve is CEO of iV, an audio brand consultancy based in Nashville that specializes in the strategy, content, research and management necessary for successful audio branding initiatives. Since its launch in 2005, he has grown the business beyond the confines of the United States and into Europe, with the opening iV2 in Frankfurt, Germany in 2009.
Steve is recognized as one of the leading experts in the field of audio branding, channeling his passion for art and science into award winning strategy and creative for a long list of global agencies and brands. He’s also actively engaged in various research projects exploring the power of sound to shape our perceptions and influence our behavior. Steve has over 25 years of experience in the music industry as a producer, remixer, composer, independent label executive, music publisher and manager.