Smisha is a Director with Grail Insights, and leads research delivery for clients in North America from retail, healthcare, financial services, and business services verticals. She has led a number of market research projects using traditional as well as agile approaches. She has also worked with clients and teams across multiple offices and geographies. She brings close to 15 years of experience. Smisha holds an MBA from Saïd Business School, University of Oxford and a Bachelor of Engineering from the Punjab Engineering College, Chandigarh, India.