Shari brings 20+ years of experience in consumer insights with deep skills in global market research and business intelligence. She leads a client service and research innovation team at Radius Illumination.
A creative problem solver and natural collaborator, Shari excels at advising clients on the best way to leverage insights to optimize business decisions and brand offerings, identify clear innovations, develop compelling propositions and drive growth for brands. She and her team build strong relationships with clients because we are committed to their success.
Shari leads a research innovation team responsible for evolving behavioral and immersive research solutions such as Voice Activated research (via Alexa, Google Home devices) and advanced Virtual Reality solutions. These evolutions in research ensure clients are equipped to meet today’s business realities and better understand how to market to highly connected, empowered consumers.
Shari has extensive experience in early stage innovation and uncovering deep human insights, new product development, consumer journey, path to purchase, segmentation, brand and advertising performance, market structure, optimization of messages and products, and video analysis.
A well-regarded speaker, Shair co-authored "Climb the Green Ladder: Make Your Company and Career More Sustainable", published by Wiley.
Shari enjoys mentoring young professionals and women through various organizations to support the insights industry and to ensure young professionals succeed in achieving their career goals.