Shannon Danzy is Principal of danzy consults., an independent brand strategy and qualitative research consultancy. Shannon began consulting in 2011 after a decade as an account planner and researcher at ad agencies, nonprofits, and leading the US custom research discipline at the global media agency, MediaCom.
Shannon is an authority on online qualitative research, having moderated her first study in 2007. She is known for her high energy, creative yet agile, hybrid methods that marry traditional research methods with unique approaches inspired from anthropology to pop culture and having the magic touch in getting people to open up even about the most sensitive of topics. Shannon also specializes in commumications testing and developing strategy for brands' integrated marketing campaigns.
An active member of QRCA, a global association for qualitative researchers, Shannon co-chairs their NY Metro Chapter as well as founded both the Young Professionals Committee and Diversity, Equity & Inclusion Task Force, launching several programs such as Ycast, a webinar series that is designed by and for young professionals, and #BlackMRX Chat, a monthly virtual networking event plus LinkedIn Group. Additionally, she serves on the Insights Association's diversity council and sits on the board of Insights In Color, an industry community for researchers of color. All are efforts that seek to strengthen and diversify the research industry's future, a personal passion point of Shannon's.