Shahana Reisinger is a classically trained market researcher. Over the past decade, Shahana has conducted marketing research studies from both the vendor and the client side. Her approach to market research is to utilize a variety of research methodologies to develop highly refined data-driven insights to inform strategic business decisions.
Her expertise is in using advanced statistical techniques to identify the consumers’ stories. Over the years she has honed her story telling skills across a wide variety of industries (e.g., Education, Manufacturing/Plumbing, Wholesale, Automotive, Retail, etc.).
In addition to being quantitatively driven, Shahana enjoys learning/hearing from the consumers. Throughout the years her combined qualitative and quantitative approach to research has honed her abilities to garner fresh insights when evaluating marketing opportunities. Overall, Shahana is passionate about all aspect of market research.
Shahana has a master’s degree in Consumer and Industrial Organizational Psychology as well as a Master’s in Business Administration with an emphasis in Marketing, both from the Cleveland State University.