Sebastian has 20 years of professional experience analyzing the global market with an emphasis on developing markets, emerging middle class consumers, shoppers and global and local clients and trade. This experience positions him to translate this knowledge into relevant and actionable insights to enables Kellogg's leadership and growth in emerging markets. He has worked in consumer understanding in the CPG Industry with companies like Kraft Foods, Colgate and Kellogg, with vast experience in Latin America – from Mexico to Argentina – helping these companies to develop culturally relevant product proposals and communication ideas.