Scott Baker is a veteran of the marketing research industry with additional background in advertising. He has participated in all related aspects of the research process, playing both strategic and tactical roles from facility management to qualitative and quantitative project design and implementation. He is always intrigued with new methodologies and innovative ways to conduct research.
Scott is an active board member of the Insights Association as well as other boards and committtees, local and national. Scott received his B.A. in Liberal Arts from the University of South Florida as well as continuing education credits from New York University and University of South Florida. In addition, Scott is PRC Certified – Expert (an IA/Industry certification).
“The market research industry continues to be the quintessential arena for inspiration, innovation, and insight. Over the past two decades, my relationships with clients continue to be an honor and a privilege as I build strategic partnerships with some of the most successful leaders in the industry. It is my job every day to make every aspect of my clients’ experience an exceptional one.”
Scott has a wealth of knowledge about what’s happening both today and in the foreseeable future in the marketing research and project management industries as well as in the art and science of qualitative and quantitative methodologies.
Member of Board of Directors
2019 Directors At Large
2018 Directors At Large
2017 Directors At Large
2016 Executive Committee
2015 Executive Committee
2014 Executive Committee