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Scott Baker

Schlesinger Group - Senior Vice President, Client Solutions
310.295.3040
LinkedIn

Scott is a veteran of the marketing research industry with additional background in advertising. He has participated in all related aspects of the research process, playing both strategic and tactical roles from facility management to qualitative and quantitative project design and implementation. He is always intrigued with new methodologies and innovative ways to conduct research.

Scott is an active board member of the Insights Association as well as other boards and committtees, local and national. Scott received his B.A. in Liberal Arts from the University of South Florida as well as continuing education credits from New York University and University of South Florida. In addition, Scott is PRC Certified – Expert (an IA/Industry certification).

“The market research industry continues to be the quintessential arena for inspiration, innovation, and insight. Over the past two decades, my relationships with clients continue to be an honor and a privilege as I build strategic partnerships with some of the most successful leaders in the industry. It is my job every day to make every aspect of my clients’ experience an exceptional one.”

Scott has a wealth of knowledge about what’s happening both today and in the foreseeable future in the marketing research and project management industries as well as in the art and science of qualitative and quantitative methodologies.

Member of Board of Directors

  • 2021 Executive Committee
  • 2020 Directors At Large
  • 2019 Directors At Large
  • 2018 Directors At Large
  • 2017 Directors At Large
  • 2016 Executive Committee
  • 2015 Executive Committee
  • 2014 Executive Committee

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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© Insights Association 2021