Sandra Bauman brings her 25 years expertise in market research and consulting to her role as founder of Bauman Research & Consulting. She has amassed experience with all manner of participants from teens to travel agents, stay-at-home moms to senior executives. She has designed and managed hundreds of studies for corporate clients across a wide range of topics, like brand position, awareness/usage, and usability. Bauman completed her B.A. in journalism at Drake University, and her MSJ at Northwestern University. She holds a Ph.D. in communication research from Northwestern University and the Professional Researcher Certification at the Expert level from the Marketing Research Association.