Baum serves as the CEO of Wolvereye, a research consultancy that harnesses a body of techniques used in the field of psychology. Based in New York City, the company employs a highly adaptive methodology that allows them to tap into the human psyche, and understand the emotional DNA structure that makes up brands, products, communications, etc. Prior to founding Wolvereye, Baum held research leadership positions with Kantar Millward Brown and FocusVision, where he worked with major brands, including ABInBev, McDonald’s, Marriott, PepsiCo, Verizon, Pfizer, PayPal, Nintendo and more. Ryan graduated from Ohio State University.
Baum will discuss "Identifying Emotional DNA". Emotions play a large role in every decision we make. In fact, without emotion, we’d be completely incapable of making a decision. Learn how “The Adaptive Method” detects which emotions people are feeling, and why they feel the way they do.