Board Chair for 2018, Rob is CEO of Grail Insights, a division of Integreon. He is a longtime contributor to the advancement of the profession, including volunteer service to both MRA and CASRO, as well as frequent speaking engagements at industry conferences.
During more than 20 years in the research community, Rob has been a passionate advocate for informing business decisions through innovative research practices.
During his tenure as CEO of Market Strategies International, he focused on continuously improving the company's ability to drive brand and product strategy through qualitative and quantitative research, including data analytics. He ran the business based on the philosophy that successful research consultancies provide three key elements to clients: an intimate understanding of their industries, rigorous research capabilities, and meaningful results.
Rob joined Market Strategies in 2007, managing the company's Technology and Financial Services research divisions as well as serving on its Executive Committee. Before merging with Market Strategies, Rob co-founded Doxus, a research consultancy providing marketing and product strategy to Fortune 500 technology corporations. Prior to Doxus, he ran a solo consultancy that focused on technology during the initial dot-com era.
Rob began his research career in the mid-1990s, helping global technology clients create innovative products and distinctive brands. He grew his research consultancy, Doxus, through 2007, when he merged with Market Strategies. There, Rob ran both the tech and financial services practices until 2012, when he became CEO through 2016. In that time, Rob helped clients solve thorny product development and marketing problems through both traditional methods and new alternatives, including the establishment of a data sciences practice. Rob lives in Atlanta and Park City. He received his Ph.D. from Columbia University, studying the way in which 19th-century Americans coped with the growth of the market economy through cultural expressions (or, more simply, the creation of the personal brand). He is an avid bicyclist, skier and bocce player; a voracious reader and prolific writer; and a man with an uncanny ability to turn up just after a good bottle of wine has been opened.
Member of Board of Directors
2019 Executive Committee
2018 Executive Committee
2016 Executive Committee
2015 Executive Committee
2014 Directors At Large