Rob Daves is the principal at Daves & Associates Research. He has more than four decades of quantitative and qualitative research experience that have informed strategic business decisions for news organizations, financial services and health care industries, HR departments and for state government agencies. His accurate, timely media polls – including pre-election polls – helped readers and legislators understand public policy and election issues, including legislation affecting charitable gambling, sexual assault and prevention, and environmental degradation.
He also is an experienced teacher, having taught survey methods and data collection at the University of Minnesota's Humphrey School and having conducted seminars for journalists for decades before that. A seasoned focus group moderator, he had conducted in-depth interviews and web usability studies for clients ranging from a state lottery to the U.S. Air Force. Prior to establishing his own research consultancy, Daves directed the Star Tribune’s Minnesota Poll.
Daves’ clients have ranged from AARP and NASA to the city of Minneapolis and the Minnesota State Lottery. He also is a methodological and statistical consultant for Twin Cities-based research companies. His most interesting assignment: Teaching Egyptian journalists in Cairo how to write about polls and surveys.
He is a past president of the American Association for Public Opinion Research and worked with a team that won the organization’s Innovator’s Award in 2003 for contributions to measuring and understanding survey non-response. He is a Fellow of the Midwest Association for Public Opinion Research. In addition to being a practitioner and teacher, Daves has published chapters in five books on survey methodology, and has presented dozens of papers at academic conferences.