Reg is the North American Regional Ambassador for ESOMAR, the global voice of the data, research and insights community. He also serves as a consultant to ESOMAR's Professional Standards Committee. Previous to his work with ESOMAR, he was Executive Director of the Marketing Research Institute International (MRII). Prior to his retirement from full-time work in 2012, Reg was President and Chief Operating Officer of Market Strategies International, a US-based custom research and analytics company. Before joining Market Strategies in 1995, he served as Vice President of Research Services for NORC at the University of Chicago. Throughout his career, Reg focused on the methodological and operational implications of new data technologies. He writes and presents on these and related topics to diverse national and international audiences and blogs off and on as “The Survey Geek”, at https://regbaker.typepad.com/.