Raphaelle has 15-years of growth strategy leadership. She currently leads a service design team at Wells Fargo, where her team develops and uses qualitative and quantitative insights to deliver experience and design strategy for new products and services. She leverages multiple sources of VOC to share the realities of the customer’s perspective internally and foster a culture of customer-centricity.
She has worked at the cutting edge of precision medicine, new media, and new design disciplines like UX and service design.
Her approach is always human-first, data-driven and delivers a comprehensive internal/external strategy alongside practical tools, products and services for employees and customers.
Her past client list include Fortune-50 companies, large not-for-profits, and tech startups.
Raphaelle holds a Masters in Economics and Marketing with Honors from Sciences-Po Lille (France) and contributed graduate level research to international children’s rights as a PhD student at CUNY. She studied Interior Design and Architecture at UC Berkeley which gave her the confidence to trust her imagination. And as a certified project manager (PMP), she knows first-hand what it takes to create lasting change.