Patti Fries created the market research department for DISH Network. She |is a senior advertising and brand insights executive with 17+ years of experience and success in providing research services to Fortune 500 companies, specializing in providing insights on the in-market impact of multimedia and integrated communication programs, and actionable recommendations to advertisers for optimizing return on future investments. She has analyzed over $20 billion of advertising investments over her career. <strong><a href="http://crc.marketingresearch.org/pattifries_crc.cfm">Learn more about this keynote speaker.</a></strong>