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Patti Fries

DISH Network - General Manager of Marketing Research & Consumer Insights
LinkedIn

Patti Fries created the market research department for DISH Network. She |is a senior advertising and brand insights executive with 17+ years of experience and success in providing research services to Fortune 500 companies, specializing in providing insights on the in-market impact of multimedia and integrated communication programs, and actionable recommendations to advertisers for optimizing return on future investments. She has analyzed over $20 billion of advertising investments over her career. <strong><a href="http://crc.marketingresearch.org/pattifries_crc.cfm">Learn more about this keynote speaker.</a></strong>

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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