
Ovetta Sampson
Ovetta was recently named Creative Director, Mixed Reality at Microsoft. Previously, she was a Design Lead and Design Researcher at IDEO, where she cultivated design research's partnership with data science and machine learning to produce incredible, human-centered design.
Prior to IDEO, Ovetta was a UX researcher for five years and a journalist for about 20 years both for daily newspapers and international humanitarian organizations. She’s interviewed, lived and worked with people on six continents learning about humanity in a diverse and multicultural way.
She has an M.S. in Computer Science, specializing in human-computer interaction, from DePaul University. An adjunct professor at DePaul, Ovetta teaches young designers about their impact on people, places, societies, and communities as well as how to be inclusive and equitable during the design process.