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Michael D. Cohen

WPA International - Chief Strategy Officer
@michaelcohen LinkedIn

Michael Cohen joined WPAi in July 2019 as Chief Strategy Officer. Dr. Cohen brings to the team over 20 years of experience in government, political, and commercial polling and market research leadership. He joins WPAi after running his own firm for the last fifteen years and publishing Congress in Your Pocket, the first-to-market and award-winning suite of mobile apps for Capitol Hill, as well as the UK and EU Parliaments.

Mike previously served as the in-house Principal Strategist and Polling Team Lead for Microsoft Corporation. Before that he was Vice President of Public Affairs at Fabrizio, McLaughlin & Associates, and began his career at The Gallup Organization, where he rose to Senior Research Director. While completing his doctorate, Mike led and coordinated state legislature campaigns for the Republican Party of Florida.

In addition to his professional experience, Dr. Cohen teaches modern political campaigns in DC for the University of California and digital political strategy at Johns Hopkins University. He previously served as the Interim Director of the political management program at The George Washington University’s Graduate School of Political Management (GSPM) where his research focused on political campaigns, public policy issues, and social media.

Hailing from the mean streets on the south side of Long Island, his family moved to Florida where Mike earned his undergraduate, master’s and doctorate at the University of Florida and, more importantly, met his future wife. When the iPhone is off, you can find him hanging out with his family, rooting for Gator sports, hacking away at a tennis ball, or modding his Jeep Wrangler.

Committee Involvement

  • 2016 Insights Association Government Affairs Committee
    Committee Chair
  • 2015 Insights Association Government Affairs Committee
    Committee Chair
  • 2014 Insights Association Government Affairs Committee
    Committee Chair
  • 2013 Insights Association Government Affairs Committee
    Committee Chair
  • 2012 Insights Association Government Affairs Committee
    Committee Chair

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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