Meegan Thye started working in the insights industry in 2005, with a focus on fielding global studies and qualitative methodologies.  Early on she was exposed to digital immersive research and the many benefits of capturing in-the-moment insights to help better understand and tell customer stories.  At FocusVision, she is both an internal and external resource for anyone who wants to learn more about the advantages of digital qual solutions.  Meegan was on the board of the Northwest Chapter of the Insights Association (formerly the Marketing Research Association) from 2008-2012, and is currently the president of the Northwest Chapter.