Maria has 20 years of experience in both qualitative and quantitative marketing research. She has conducted a wide variety of projects, including advertising testing, concept testing, brand stretch, market opportunity assessment, product testing, attitudes and usage, and label testing. After completing her studies, Maria joined CJS Investigaciones de Mercado, a marketing research firm, in Bogota, Colombia, where she led projects with clients such as Procter & Gamble, Frito-Lay, Clorox, Nestlé, British American Tobacco, and Diageo, in Colombia, Mexico, Ecuador, Peru, and Venezuela. Following her long career with CJS Investigaciones de Mercado, Maria moved to the U.S. where she worked at LaVERDAD Marketing & Media. In this role, Maria organized the marketing research department from scratch, developing templates, budgeting tools, and processes, as well as creating the recruiting department. Maria continued her career at Cheskin Added Value as a Research Manager for their Multicultural group. Her primary role was to lead and execute qualitative research projects among Hispanics for clients such as Discovery en Espanol, Nestle, Blue Cross Blue Shield and Wells Fargo among others.
In 2010 Maria started Ingenium Research, where she has had the opportunity to help various Fortune 500 companies understand Total Market audiences. She currently serves clients that represent a wide variety of industries such as CPG, financial services, entertainment, communications, health insurance, packaging, etc. in the U.S. and in Latin America.