Margie is a marketing scientist and expert in insights analytics with more than 20 years experience in the market research industry. She is currently VP, Social Intelligence Analytics at Ipsos. Previously she was the Director of Analytics at Synthesio, where she led the insights team in the execution of best practices, leveraging social media conversations to inform and answer clients' key business questions. Known as a versatile statistician, her experience ranges from cross-media digital design, sampling methods, and development of online and behavioral panels to big data and social media analytics. She has held positions at TNS, GfK and Symphony Advanced Media.