Lauren Magrisso is part researcher, part designer, and part business strategist. Her insights work has helped some of the most admired companies in the world grow their business in times of flux. From mapping the food system in India to studying extreme pet owners in New York City to bringing corporate leaders into the living rooms of middle-American moms, Lauren’s work provides reframes for understanding where to focus and how to best resonate with customers. Lauren believes you can’t outsource insight. Every person in a company needs to have their own intuitive sense of the customer’s needs. Accordingly, her work at Jump focuses on creating immersive experiences for leaders to gain that deep understanding first hand.